12 vintage-style knockout moments of 2020


“Why can’t we look at what already exists as one of the expressions of sustainability? Says Samata Pattinson, CEO of Red Carpet Green Dress. The women-led organization has been a moral compass for the industry in recent times, having launched various sustainable campaigns, initiatives and competitions aimed at a greener future.

And while Samata stresses that “we can’t count on vintage,” many famous faces have favored pre-loved looks in 2020, sparking interest in vintage clothing and accessories. Meanwhile, Second-hand September – a sustainable initiative originally coined by Oxfam – spurred increased searches for various occasion-related keywords throughout the month, increasing 104% year-on-year, according to the global fashion shopping platform Lyst.

The year was a pivotal moment for favorite looks: British VogueEdward Enninful editor-in-chief chose to wear Taylor Swift in an archival Chanel tweed jacket for the January 2020 issue, prompting a 74% increase in searches for “vintage Chanel jackets.” (The French fashion house is also among Vestiaire Collective’s three most sought-after second-hand brands.)

Elsewhere, the red carpet appearance of Jennifer Aniston at the SAG Awards wearing a silky Christian Dior dress from the Spring / Summer 1999 collection caused a 40% increase in searches for “vintage dresses” within 48 hours. followed the event. And the Friends The actor again searched the house archives for virtual Emmys, opting for a Galliano-era LBD.

18 ways to wear Chanel’s iconic tweed jacket

Passionate vintage collector Bella Hadid has been keen to display her pre-loved merchandise throughout 2020, stopping regularly at second-hand stores to pick up her unique staples. As for his time of the year in terms of street style that marked his time? It happened in September, when the model single-handedly brought dormant British brand Jane Norman back from the dead with her endorsement of a floral cami from the Noughties years.

Below, British Vogue documents 12 landmark moments of 2020 when celebrities proved pre-loved is best.


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