Holly Willoughby’s Wimbledon Dress Serves Up Vintage Style – Shop These Affordable Dupes


Wimbledon has officially begun, and aside from strawberries and cream (and tennis, of course), the annual tournament is home to some serious sartorial inspirations. If you’re not watching the ball, you might just be watching the outfits in the audience.

Yesterday, This morning Presenter Holly Willoughby stepped out for the first day of the tournament at the All England Lawn Tennis & Croquet Club in a glorious summer show – and we’re obsessed with it.

For the uninitiated, Holly is already something of a style icon (thanks to her This morning wardrobe), from today’s floral dress to yesterday’s belted midi dress, with fans eager to channel her look — and we have a guess this dress is no exception.

Istanbul designer Gül Hürgel’s Marilyn dress is made from 100% linen and looks effortlessly charming, with a hint of vintage glamor thanks to its wide collar, purple print and cinched waist.

Alas the dress is not available to buy in the UK but even if it was the other elephant in the room is the price – it may be very fancy but the dress is certainly top of the line at £730. ($895).

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If you’re looking for something a little more affordable (and available in the UK), we scoured the high street for a handful of dupes that capture Holly’s look beautifully.

(Gul Hurgel)

Looking a little 1950s with a circular waistband, wide neckline and flattering A-line silhouette, there’s no denying that this is a gorgeous dress. The backless design is slightly unusual, due to a large scoop neckline low in the back, while the striking pattern moves away from summer florals and contrasts with the delicate button detailing that wraps around the front. Not available here at Blighty, we can only use the design as inspiration, but be sure to read our list of affordable dupes.

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(nobody’s child)

Sharing the vintage appeal of Holly’s Marilyn dress, this floral midi dress features a dropped neckline and button down design. Inspired by the style of the 1970s, this elegant tea dress could be ideal for day wear, thanks to its fluttering sleeves and relaxed fit. We put on a pair of white trainers and a loose cardigan once the weather cools down.

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Ghospell sleeveless midi dress with contrast collar in pink gingham: £85, Asos.com


All about big collars, puffy sleeves and striking designs, this pink gingham number from London designer Ghospell might just do the trick, too. The contrast between the bold black-edged collar and the flowing skirt creates an immediate impact, while the sleeveless design reflects Holly’s summer look.

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New Look Embroidered Collar Ruched Midi Dress in Pale Pink Stripe: £29.99, Asos.com


At under £30, this dress is an affordable alternative that would look lovely with chunky white trainers. Pretty pastel pink stripes, the stretchy bodice, billowing skirt and sleeveless design look cozy for humid summer days – think pub garden visits and barbecues.

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Discount Codes

For the latest fashion discounts, try the links below:

Holly Willoughby is back in floral print, but this time with a twist – here’s where to buy the look


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