Pure Storage Modernizes Partner Program to Align with Evolution as a Service | APN News

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Pure Storage modernizes its partner program to align with evolution as a service

Posted on January 19, 2022

Updates provide partners with flexibility and support for one-to-many go-to-market paths

Mumbai: Pure Storage (NYSE: PSTG), the IT pioneer that provides storage as a service in a multi-cloud world, today announced a series of new updates and benefits for its program strong partnership. These enhancements reflect how Pure’s service-centric strategy and portfolio enables new levels of flexibility, agility, transparency and simplicity for partners.

Pure has been 100% channel since its inception, and providing a world-class partner program is critical to its success. To drive continuous improvements to the program, Pure aligns partner feedback, customer needs, and its business strategy to advance its program in a way that helps partners do business faster, smarter, and more innovatively.

“Pure Storage is renowned for delivering simplicity, flexibility and value to complex enterprise storage deployments and we bring that to our partner program as well. Recurring services and revenue streams will define the winners and losers of the IT channel this year and the enhancements we are announcing today will make it easier for our partners to transition to these services,” said Andrew Fisher, Regional Vice President, Asia. – Pacific and Japan, Pure Storage.

The latest updates to the Partner Program include the ability for partners to participate in one-to-many go-to-market pathways, differentiated benefits based on tier, and more:

  • Be able to sell the portfolio in a way that best suits partners’ unique business and customer needs: Pure’s Partner Program now provides specific requirements and benefits to partners whether they are reselling or offering managed services, as a service or cloud native solutions architecture. Because Pure has seamlessly integrated Portworx offerings into its 100% channel model, this flexibility in paths to market also applies to cloud-native and Kubernetes-based applications in an increasingly container-centric.
  • Cost-Effective, Predictable, and Tiered Rewards for Capability and Solution Specialization: Pure introduces new differentiated benefits for Elite Partners who have invested in partnering with Pure, including incentives, discounts, marketing resources, and more.
  • Expanded Programs to Support Service Specialization and Channel Partners: The new Service Specialization program enables partner-branded professional and support services around Pure technology. Pure has also introduced a formal program to support Pure’s channel partners.
  • Easier than ever: These changes also include a simplification of requirements by aligning with solutions, allowing partners to invest in multiple routes to market. Additionally, the Pure Partner Program will now adhere to Pure’s fiscal year, beginning February 7, 2022.

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