Inspiring a stay-cation is the impetus for vintage-looking posters of local neighborhoods, including some in Woolwich and Wellesley, produced by a local property company.
TrilliumWest makes posters that highlight neighborhoods in the area with the feel of vintage tourist posters from the 1920s, 30s and 40s.
Molly Simpkins, a freelance graphic designer working with the company, is the poster designer for the townships of Woolwich, Wellesley and Wilmot, among other parts of the region.
The Woolwich posters feature nostalgic images of buckets on maple trees for the Elmira Maple Syrup Festival, an ice pond with local kids playing hockey and the West Montrose Covered Bridge.
Simpkins says of all the posters, the Woolwich ice hockey poster is the one he’s been asked to make personalized copies of the most, with parents requesting versions with their kids’ jerseys and hockey numbers.
The Wellesley poster depicts people skating on the pond in the Albert Erb Conservation Area in the middle of town.
“Because Wellesley, it’s a lot of different things, but the pond is what’s been the highlight for the residents and the people,” Simpkins said.
“That’s what local residents are really proud of, I think, that’s what we’re looking for,” Bob Bunker, broker and director of TrilliumWest, said of the footage.
Other posters feature Wilmot, Drayton, Elora, Fergus and several neighborhoods in Guelph, Kitchener, Cambridge and Waterloo.
Bunker says the marketing team releases a new poster every month and tours cities and townships across the region.
“We try to find that sense of community, I think, when these posters are made. What about this community? How do we encapsulate that in a poster? ” he said.
To create these posters, Simpkins works with the company’s real estate agents who know each neighborhood well, to determine what to focus on for each room. Then she uses photos from the internet and from her own visits to put them together.
Once the idea and initial research is in place, each poster can take between five and 20 hours to create, she says.
Posters are available for anyone to pick up at TrilliumWest stores in Guelph and Kitchener, or they can be ordered online.
Bunker and Simpkins estimate that they distribute approximately 75 posters each month between the Guelph and Kitchener locations.
They also recognize that the posters present an idealized version of reality.
“I’m sure there’s evil all over the world, but let’s find reasons to get out there and explore our different neighborhoods and see the beauty,” Bunker said. “We live in a beautiful part of the world, and I think that’s often overlooked. And that’s really what we’re trying to focus on is, you know, let’s go to those places that are close to us and find that beauty.