‘Y2K’ is America’s favorite vintage style era, according to Nasty Gal – WWD


With people constantly searching for the perfect vintage pieces, it’s no surprise that early 2000s trends have taken the top spot in terms of popularity.

According to a report by clothing retailer Nasty Gal, demand for “vintage clothing stores” has increased over 400% in the past year in the United States, and the most searched era is “Y2K”, putting featuring styles made popular by the likes of Paris Hilton, Nicole Richie, Destiny’s Child, Britney Spears, Rihanna, the Olsen twins, Mariah Carey and many more.

After the year 2000, 90s fashion trends were the second most popular vintage style era, followed by the 80s.

New York tops the list of best states to buy vintage clothing, with New York City taking the top spot. New York City reportedly has about 239 thrift stores to shop at.

Oregon comes second, with its most populous city, Portland, having almost as many stores as New York. California ranks third, with Los Angeles also having around 240 vintage stores.

Wyoming, Massachusetts, Illinois, Pennsylvania, Colorado, Vermont, and Florida, respectively, round out the list of top 10 states for buying vintage items.

From late 2019 to early 2020, early 2020s trends started to emerge and become more popular thanks to social media stars such as Emma Chamberlain and Devon Lee Carlson, who tend to wear a lot of items of this time.

Since then, Y2K trends have made a significant comeback not only in vintage stores, but also on the catwalks of some of the biggest designers, such as Miu Miu’s Spring 2022 collection showcasing a wide array of mini-miniskirts.

The emergence of stores like Depop and Vinted, among other popular online marketplaces, have also become hotspots for vintage and used clothing, especially when looking for pieces that look like the time of year. 2000, like graphic Ts from brands such as Playboy or Harley. -Davidson, lace trimmed tank tops and bob.

Popular shows such as HBO’s “Euphoria” and all-time cult movies such as “Mean Girls” also provided more than enough inspiration on how to style these trends to complement and fit the more current ones. of today.


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